K‑Beauty rituals, emerging ingredients, new trends, and sensory experiences that showcase the future of global beauty.
Free samples, live demonstrations, and exclusive discounts that drive real product testing and on‑site conversion
Music, live shows, trend runways, raffles, prizes, and the iconic Beauty Fest Hora Loca. A vibrant atmosphere that keeps the energy high and creates unforgettable moments.
Certified masterclasses, panels, workshops, and the Beauty Professionals RD Congress. A space where professionals elevate their skills and brands position themselves as industry leaders.
Family zone, kids’ activities, Pet Lounge, and inclusive experiences for all ages. Beauty Fest is designed for everyone to enjoy.
B2B business meetings, professional networking, salon‑owner meetups, and opportunities for brands, distributors, and entrepreneurs to expand and grow