Marketing Strategy
100%
Digital Transformation
98%
Brand Development
97%
Tarek Abdel Mawla serves as Chief Marketing & Strategy Officer at Beauty Fest, leading the organization’s global marketing strategy, brand positioning and digital transformation.
He is responsible for developing integrated marketing initiatives, international growth strategies and audience engagement, ensuring that Beauty Fest connects brands, professionals and consumers through innovative digital experiences.
Working across multiple international markets, Tarek oversees brand development, strategic communications, digital campaigns, partnerships and data-driven marketing to support the long-term expansion of Beauty Fest.
Biography
With over 15 years of experience in digital marketing, branding and strategic communications, Tarek has worked with international agencies and leading organizations across Europe and the Middle East.
His expertise spans performance marketing, consumer insights, SEO, marketing strategy, analytics and business growth, combining creative thinking with measurable business outcomes.
At Beauty Fest, he leads the global marketing vision, website strategy, digital ecosystem and audience acquisition while supporting international expansion into new markets. His objective is to position Beauty Fest as one of the leading international platforms where beauty, technology, education and business converge.